Students have demonstrated to possess and understand knowledge in an area of study that starts from the base of general secondary education, and is usually found at a level that, although supported by advanced textbooks, also includes some aspects that imply Knowledge of the vanguard of their field of study.
Students know how to apply their knowledge to their work or vocation in a professional way and possess the skills that are usually demonstrated through the elaboration and defense of arguments and problem solving within their area of study.
Students have the ability to gather and interpret relevant data (usually within their area of study) to make judgments that include a reflection on relevant social, scientific or ethical issues.
Students can transmit information, ideas, problems and solutions to a specialized and non-specialized public.
Students have developed those learning skills necessary to undertake higher education with a high degree of autonomy./li>
Express oneself fluently and effectively in the official languages of the Autonomous Community in an oral and written form and know how to take advantage of the most appropriate linguistic and literary resources for each medium and each type of audience according to a level equivalent to a C1 in the Common European Framework for References of Languages in relation to the official languages of the Autonomous Community for the specific field of communication studies.
Express oneself effectively, both in oral and written texts, in a foreign language at level B2 according to the Common European Framework for References of Languages using the specific lexis needed in the studies of Communication.
To Know and use with communicative effectiveness systems and computer resources and their interactive applications.
To know the state of the world and media, as well as their recent historical evolution, and to understand their different parameters (political, economic, cultural, aesthetic, and religious).
To know the structures and policies of communication.
To develop the analytical capacity for the understanding and the analysis of the different stories and of hypertextual formats.
Know the audiovisual market and manage and promote content in different media.
Knowing, understanding and critically analysing the relationship between media products and the various sociocultural factors involved in their reception and consumption.
To know the processes of ideation and audiovisual narrative and to elaborate audio-visual scripts.
Managing the expressive and technological processes involved in directing, producing and postproduction of the various written or audiovisual products.
To evaluate the audiovisual work from an aesthetic point of view.
Meditate critically on the influence of the media in society, developing their functions of training, informing and entertaining.
To know the social, cultural, polical and economic reality of media and it interrelation in the Spanish, European and global context.
To know the ethics and deontology of the professional of the communication as well as its legal order, as much in relation to the professional practice as to the limits of the freedom of expression.
Be able to understand and produce a wide array of texts and express oneself fluently and correctly, both in oral and written texts, in the official languages and, at least, one foreign language.
Be able to analyze and construct messages using means of iconographic, computer and graphic expression to carry out the own function of the communicator.
Use Information and Communication Technologies in their professional development.
Observe, analyse, and process relevant information in order to make scientifically-based statements.
Identify problems and their possible solutions, and to make decisions for an effective solution.
Design and manage innovative and creative projects from an ethical perspective.
Apply the acquired knowledge to the practice.
Knowing how to look for the interpretive keys of any natural, social, economic, historical and political phenomenon.
Understand and respect diversity and multiculturalism.
Knowing how to apply the principles of Christian humanism promoting the integration and participation of all people according to the principles of social justice.
Be able to work independently adapting the learning strategies to each situation.
Plan and effectively manage human, economic and technical resources in the production of cinematographic, television, videographic, radio or multimedia contents, adapting them to the different audiovisual genres.
Apply techniques and procedures of the composition of the image to the different audiovisual supports, based on the knowledge of the classical laws and the aesthetic and cultural movements of the history of the image through the new information technologies.
Apply the different techniques to create texts, step outlines and scripts to cinematographic, television, videographic, radio or multimedia fiction.
Analyze audiovisual accounts, taking into account the basic parameters of the analysis of audiovisual works, considering the iconic messages as texts and products of the socio-political and cultural conditions of a determined historical era.
Be able to apply techniques and processes of creation and diffusion in the design of integral production of an audiovisual work in its various phases, from a theoretical and practical perspective.
Know the structures, contents and styles of the audiovisual industries as well as the different variables influencing their configuration and processes.
Carry out the technical ordering of sound and audiovisual material according to an idea using the necessary narrative and technological techniques for the preparation, composition, finishing and mastering of different audiovisual and multimedia products.
Use properly technological tools in the different phases of the audiovisual process to express themselves through images or audiovisual speechs with the essential technical quality.
Be able to define research topics or have innovative personal output which can contribute to the knowledge or development of media languages or their interpretation.
Costa de Saragossa 16, 07013 Palma Mallorca
Tel. 971 792818 / 689 773 927 [email protected]
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