English for Communication

Academic Year 2018-2019
0000004409English for Communication61OBDra. Catalina Ribas Segura
Download PDFDownload the Guide's PDF


Course Title Module -
Subject Area English for Communication
Subject English for Communication
Code 0000004409 Type OB
Credits 6
Course Second Year
Semester 1
Group (morning/afternoon) Morning


Lecturer Dra. Catalina Ribas Segura

CV of the lecturer

Department Languages Department
E-mail cribas@cesag.org
Academic tutorial timetable A convenir con el/la alumno/a
Office 8
Language of Instruction English
Other languages



The subject in the curriculum

This is an English course specialized in Advertising and Public Relations and it aims to improve the communicative competence in real professional situations apart from reinforcing English grammar at a B2 level according to the Common European Framework of Reference for Languages.

Module in which the subject is integrated

This module is made up by different subjects belonging to the area of Arts and Humanities. It includes three more subjects of 6 ECTS related to the use of the official languages in the Autonomous Community media:
Lengua castellana escrita y oral (Basic, S1, 6 ECTS)
Llengua catalana: normativa i varietat estàndard oral i escrita (Basic, S1, 6 ECTS)
Modelos de uso de la lengua española y catalana en los medios de comunicación (Compulsory, S4, 6 ECTS)

Relation with other subjects which do not belong to the same module

The knowledge of the English language is basic in a globalized world. This subject helps students acquire the necessary linguistic skills and tools to communicate in English in the professional world.

Relation to the professional profile

This course is based on the study and learning of the English language needed as a professional in the field of Advertising and Public Relations. It increases the students’ possibilities to develop their work experience in international contexts and it also promotes respect towards cultural diversity.

Prerequisite Knowledge

All the lectures will be taught in English, so our recommendation for students is to have B1/B2 level of English according to the Common European Framework of Reference for Languages.


General Competences

CG02. Expresarse de forma básica, oral y escrita, en una lengua extranjera de acuerdo con un nivel
equivalente a B2 correspondiente al Marco Común Europeo de Referencia para las Lenguas, en relación una lengua extranjera para el ámbito específico de los estudios de comunicación.

Transversal competences

CT01. Ser capaz de comprender y producir una amplia variedad de textos así como expresarse de forma oral
y escrita con fluidez y corrección en las lenguas oficiales y, al menos, en una lengua extranjera.
CT12. Ser capaz de trabajar de manera autónoma adaptando las estrategias de aprendizaje a cada

Specific Competences

CE03. Planificar y gestionar las fases para la redacción de contenidos específicos, según sea el medio escrito, oral, audiovisual o digital.


Use both oral and written language correctly (level B2).
Demonstrate the ability of communication and expression in real professional contexts.
Demonstrate autonomy in meeting deadlines and working patterns.
Value diversity in teamwork.
Show interest in learning other languages and cultures.


1. English grammar (review of basic aspects): verb tenses, modal verbs, relative sentences, conditional sentences, passive, verbs followed by
gerund and/or infinitive, adjectives and adverbs, comparatives and superlatives, preposition (place and time).
2. Writing: news, summaries, reviews and compositions.
3. Reading: news, reviews and articles.
4. Listening: news and interviews.
5. Speaking: presentations, interviews and discussions.


Activities and Estimated Workload
Professor-Student Interaction (Professor/Student) Focused on the Professor -Theory classes
- Practical classes
Focused on the Student - Seminars
- Work on projects and homework
- Work on evaluative activities
Independent work of the student (not presential) Study and Individual Work -Study of theory
-Work on projects and homework
-Work on evaluative activities
Study and group work -Work on projects and homework
-Work on evaluative activities

Weekly planning
Download the Planning


Learning Outcomes

Learning OutcomesAssessment tools Percentage in the
final mark (%)
Minimum Standards Technique

Use both oral and written language correctly (level B2).
Demonstrate the ability of communication and expression in real professional contexts.
Demonstrate autonomy in meeting deadlines and working patterns.
Value diversity in teamwork.
Show interest in learning other languages and cultures.

Class work

10%-It cannot be retaken

Written Skills
2 Compositions

20%--It cannot be retaken

Speaking Skills
1 Presentation
3 Reading Seminars

20%--It cannot be retaken

Written exam
IMPORTANT: The grade of the continuous assessment will only be taken into account when the final exam has been passed.

50%25%It can be retaken in July

Monitoring Process

Monitoring Process
The students’ regular attendance (66% compulsory), class participation and task completion will be controlled and evaluated by means of classroom observation and continuous evaluation techniques. If the student does not come to a 34% of the classes, the student will not be allowed to take the final written exam. See Article 15 in the Academic Normative.
Seminars, Compositions and Presentations
The participation and attendance to the seminars, compositions and presentations is compulsory.
These activities will take place on specific dates. If a student does not come to class on that date, the student will get a zero (“0″) and, if it is a presentation, the other members will have to the complete presentation. These activities are part of the continuous assessment and, consequently, they cannot be retaken.
All the members in a group will get the same grade, except is a student shows a much higher or lower level than that of their peers.
Plagiarism, the use of an online translator or of help from a third party will be penalized with a zero (“0″) of that activity.
Mobile phones, laptops and other electronic devices are ONLY allowed for pedagogical purposes and is specified by the lecturer.


Basic Bibliography

Hornby, Albert Sydney. 2010. Oxford Advanced Learner’s Dictionary of current English. Oxford: OUP.

Patterson, Ken. 2012. Oxford Living Grammar. Upper-intermediate with answers. Oxford: OUP.

Vince, Michael. 2009. First Certificate Language Practice. English Grammar and Vocabulary. 4th ed, with key, with CD-Rom. Oxford: MacMillan.

Additional Bibliography

Coe, Norman. 1995. Grammar Spectrum 3. Intermediate with Answers. Oxford: OUP.
Murphy, Raymond. 2012. English Grammar in Use. Intermediate with Answers and CD-ROM. Cambridge: CUP.

Other Resources

-Moodle/ Aula virtual
-Speak Up magazine

Uso de cookies

Este sitio web utiliza cookies para que usted tenga la mejor experiencia de usuario. Si continúa navegando está dando su consentimiento para la aceptación de las mencionadas cookies y la aceptación de nuestra política de cookies, pinche el enlace para mayor información.