Studying this degree at CESAG means specializing in Advertising and Public Relations aimed at tourism and digital media, a unique and strategic opportunity for the development of work with a projection for the future in the Balearic Islands and Spain. The boom in this sector has the following characteristics:
On the one hand, the traditional profession of a publicist, which takes place in specialized agencies, in media centers and in the companies themselves. On the other hand, the projection of brands in the online environment is growing due to the long range at low cost.
Likewise, this online advertising now has new tools that allow it to open new, unexplored borders. Finally, the public relations market has grown in recent years because of the new need of companies to project their image and reputation.
|Summary||Bachelor's degree in Advertising and Public Relations|
|Equivalence||Bachelor of Arts with Honours. BA (Hons) In Advertising & Public Relations|
|Branch of Knowledge||Social Sciences and Law|
|Places for new admissions||60|
|Dedication||Full-time dedication. Possibility of part-time dedication.|
|Applicant's profile||The student profile of CESAG Advertising is, above all, an alert and observant, critical and creative student. Their preparation for the future will make them active agents in the media and market trends, both from the classical and traditional perspective as from the new digital and multimedia scenarios. From the outset, their teamwork capacities will be strengthened, while their freedom, independence and autonomy will not be restricted in favor of a proactive attitude. The student is an intelligent professional with a comprehensive education in the field of commercial and corporate communications.
The student is characterized by its leadership and determination, as well as by its optimal management of information and communication technologies. Throughout their studies they will increase their necessary knowledge of aesthetics, visual culture and artistic sensibility, at the same time as they will gain insight into strategic decision making in the changing current scenario.
|Entry requirements||-From Upper Secondary School + University entrance exam (PAU)
-CFGS (Advanced professional training)
Other access routes, consult "RD412/2014, which establishes the basic rules of the procedures for admission to official university bachelor's degrees in Spain.
|Process and criteria of admission||More information.|
|Credit recognition||More information.|
|Permanency Regulation||More information
Examinating sessions and course pass regulations
|Placements||Curricular placement: year 4, first semester (it's called Practicum).
Extracurricular placements: See regulations.
|Languages||Catalan, Spanish, English (see course guides of each subject)|
|Number of credits||240 ECTs|
The CESAG encourages our students personal autonomy, critical thinking, communication and debate between them from a common starting point: mutual respect and acceptance.
We descend from the first Normal School of Teachers of the Balearic Islands, allowing us to settle on a solid academic and pedagogical base. Attentive to the needs of society, we respond to them with a continuous update.
We make placement agreements with the best companies and organizations in each sector, maintaining a process of continuous evaluation of external academic placements, encouraging contact with the real working world.
We are leaders in Mallorca and the Balearic Islands in the formation of new teachers and communicators, with a wide range of degrees, postgraduate studies and specialization courses.
The personalized and friendly attention, academic and career counseling & listening characterize our way of teaching. In the CESAG you are not only a student.
We promise the best and most comprehensive training to our students, providing them during their studies of the latest learning methodologies and technologies.
We want that all students who choose to study with us can do it. We are committed to each student and their families during their stay in the center. Our priority is always the person.
There is no freedom without responsibility, no growth without a serious commitment to a job well done. Therefore we engage in our work and we ask for a responsible commitment of our educational community.
The owner of the CESAG is the religious congregation of Pureza de María. Faithful to the Catholic Church and to the needs of the society, provides a educational based on respect and excellence, following the innovative legacy of Alberta Giménez.
The coexistence, teamwork and responsible work can only be built from the respect for the individual we inculcate from a Christian vision of man and of the world, to be better professionals and better people.
We believe that a better world is possible and we can all contribute to build it, so we encourage solidarity and volunteerism. Solidarity to build a more just and fraternal humanity.
We know that, for the integral formation of the person, you need much more than the study. Therefore we offer you a host of activities to socialize, enjoy, pray and understand the world and society.